Industries / Metal and metalworking
Industrial marketing for metal and metalworking: get found by buyers and AI.
For machining, sheet metal and boilermaking, casting, forging, stamping and treatment companies that sell build-to-print to other businesses, in Spain and the DACH region.
Industry profile
Metal and metalworking, in five facts.
Specific case: Machining and subcontracting →
Industry: machining, sheet metal and boilermaking, casting, forging, stamping and surface treatments.
Typical buyer: purchasing, engineering and quality at automotive, machinery, energy, construction and capital equipment manufacturers.
Markets: Spain, Germany, Austria and Switzerland.
Languages: Spanish, German and English.
Services: Industrial Presence, Industrial Authority and Market Activation.
The buyer's challenge
What a buyer of metal parts assesses before asking for a quote.
The buyer arrives with a drawing and wants to know whether you can make it in their material, quality and timeframe. If your website doesn't answer, they move on.
What they assess
Processes, materials and thicknesses, tolerances, part and batch sizes, treatments and lead times.
Who decides
Purchasing negotiates, engineering validates feasibility and quality qualifies the supplier.
What they look for before calling you
Suppliers by process and material, certifications, production capacity and references in their industry.
Searches
What they search for on Google and in AI.
Examples of real searches and questions from metalworking buyers. These are the ones we work on in the website, SEO and GEO.
In Spanish
corte láser y plegado de chapa bajo plano
calderería industrial a medida
fundición de aluminio por encargo
estampación metálica series largas
subcontratación mecanizado CNC
In German
Blechbearbeitung Lohnfertigung Spanien
Stahlbau Zulieferer Spanien
Aluminiumguss Auftragsfertigung
In an AI tool
Which industrial boilermaking companies in Spain work for the energy sector?
Services applied
How we work with a metalworking company.
01
Industrial Presence
Capabilities website by process, material and thickness, with machinery listed in text and a form that accepts drawings.
02
Industrial Authority
What AI answers when people look for suppliers of your process, technical content and presence in industrial directories.
03
Market Activation
Target accounts by industry and country, campaigns to purchasing and engineering and follow-up through to the RFQ.
Arguments
What we help you communicate.
01
Processes and machinery: what you do and with which machines, with figures, not adjectives.
02
Materials and thicknesses: which materials you work with and up to what sizes.
03
Tolerances and quality control: what precision you guarantee and how you check it.
04
Batches, capacity and lead times: the volumes you handle well and indicative lead times.
05
Certifications: for example ISO 9001, or EN 1090 for steel structures.
06
Industries served: who you manufacture for and what each industry requires.
FAQ
About marketing for metalworking companies.
What marketing works for a metalworking company?
The kind that puts in writing what the buyer asks before requesting a quote: processes, materials, tolerances, batches, lead times and certifications. With that, a well-ranked website and targeted prospecting of the right accounts generate enquiries that don't arrive today.
What should a sheet metal or boilermaking shop's website include?
Pages by process (cutting, bending, welding, assembly), materials and thicknesses, maximum sizes, certifications, examples of work and a form that accepts drawings.
Can you sell metalworking in Germany from Spain?
Yes, if the supplier proves quality, lead times and technical communication in German or very polished English. WeAreIndustrial prepares the website, content and prospecting for the DACH market.
Is SEO worth it if I work to drawing for a few customers?
Yes. With few customers, every new enquiry is valuable, and SEO puts you in front of buyers who don't know you today.
What does AI answer when someone looks for metalworking suppliers?
It depends on the public information on each company. We measure it with real buyer questions and work to get your company to appear with its processes and industries well described.
What does a buyer find today when they search for your process?
The diagnostic checks it on Google and in AI tools, in three languages, and tells you what's holding back your opportunities.