B2B industrial marketing consultancy · Spain · DACH
We help B2B companies with long sales cycles grow with more business opportunities, adapting to today's technology landscape.
30-minute initial call, at no cost
WeAreIndustrial is a B2B industrial marketing consultancy for manufacturers and industrial technical service companies that sell to other businesses in Spain and in Germany, Austria and Switzerland. It covers strategy, website, SEO, GEO (visibility in AI tools) and business development in Spanish, German and English.
The starting point
Long-standing customers, referrals, trade fairs, the sales rep who knows someone. It works until a large customer cuts volume or switches supplier. Then you discover that, outside your network, hardly anyone knows what you do.
01
Your website shows the plant or the catalogue, but doesn't explain what you make, with what capabilities or for which industries.
02
When a buyer searches Google or ChatGPT for “CNC machining aluminium”, “security seals for containers” or “truck modification approval”, others show up.
03
You have no German or English version, or it's a translation no German buyer would take seriously.
04
Marketing and sales work separately, and nobody knows what generates opportunities.
How industry buys today
A buyer compares suppliers on Google, on LinkedIn and, more and more, with AI, before sending a single request for quotation. If your information doesn't show up or isn't clear, you don't make the shortlist. And you never find out.
Step 1
Website and SEO: capabilities, products, services, certifications and industries, written so search engines and AI can find and interpret them.
How we do it ↻
What we do
A capabilities website by product, service, process and industry, SEO in Spanish, German and English and a complete Google Business Profile, so buyers find and understand you.
Step 2
Technical content, authority signals and what AI tools say about you: what buyers check while they research without you.
How we do it ↻
What we do
Data sheets, comparisons and technical guides, presence in industry directories and trade press, and monthly tracking in ChatGPT, Perplexity and Google. The proof a buyer needs to defend you to their team.
Step 3
Messages and campaigns aimed at the best-fit accounts, and sales follow-up that never lets an enquiry go cold.
How we do it ↻
What we do
We select the best-fit accounts, launch ABM and LinkedIn campaigns and follow every response through to the meeting and the quote, together with your sales team.
The data behind this shift, in our research (in Spanish): how much of the B2B buying process happens before first contact and how a machining company handles it.
What we do
01
Get buyers to find and understand you.
Capabilities website, SEO, Google Business Profile and LinkedIn in Spanish, German and English, written by people who know the industry, not translated.
02
Win the part of the purchase you can't see.
Everything in Industrial Presence, plus GEO, technical content, authority signals and identification of the companies visiting your website. So you're on the shortlist before the first call.
03
Get in front of the accounts that matter.
Account selection, ABM and LinkedIn campaigns, sales support and follow-up through to the quote. Video and trade show support are available as extras.
How we work
01
30 minutes, at no cost, to get to know the company and check whether we're a fit.
02
We audit your digital presence, lead generation and sales process.
03
Marketing, sales and artificial intelligence, prioritised by your goals and resources.
04
We build, activate and measure with indicators that connect marketing to the business.
What we measure
Impressions, clicks and unique users. Are we reaching the right audience?
Enquiries, meetings and RFQs. Is interest turning into conversations?
Qualified opportunities, quotes and sales. What contributes to growth?
Why WeAreIndustrial
We work with companies that manufacture, process or provide technical services for other businesses. We understand a drawing, an RFQ, a data sheet and an approval process.
Selling in Germany, Austria or Switzerland takes more than translation. We write and negotiate in all three languages, and travel to trade fairs and plants.
We check what ChatGPT, Perplexity and Google answer when someone searches for what you make, and work to get your company to appear.
You talk to the people doing the work, from strategy to the last campaign.
Industrial Sales Diagnostic
We analyse how buyers find you on Google and in AI tools, how you generate opportunities and how your sales team works. You get a 90-day roadmap, prioritised by impact, cost and difficulty, within five working days at most.
€500 + VAT · Deducted if we start a project within the following 30 days
What we analyse
Do they find you? Google, ChatGPT and Perplexity, in three languages.
Do they understand you? What you make or what service you provide, capabilities, industries and certifications.
Do they believe you? Proof of capability, team, LinkedIn and technical content.
Against whom? Three competitors your buyer is also looking at.
Can you sell abroad? Languages, markets and what a European buyer expects.
What kind of companies does WeAreIndustrial work with?
With B2B industrial and manufacturing companies: manufacturers, subcontractors and technical service providers such as vehicle approval engineering firms. They fit best if they sell to drawing, specification or certification and want to grow in Spain or in Germany, Austria and Switzerland.
How much does the diagnostic cost?
€500 + VAT. The 30-minute initial call is at no cost. If we start a project within the following 30 days, we deduct the full amount.
Do you work outside Spain?
Yes. Germany, Austria, Switzerland and the rest of Europe, in Spanish, German and English. We travel when the project requires it.
Do you deliver the work or just the strategy?
Both. We define the strategy and build and activate what's needed: website, content, campaigns and sales support.
How much does a project cost?
It depends on the scope. After the diagnostic we send you a fixed proposal, with phases and price.
Tell us what you make and which markets you want to reach. In a 30-minute initial call, at no cost, we check whether we can help.
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