Services
Three services for B2B industrial and manufacturing companies that want to grow in Spain and in Germany, Austria and Switzerland: get found by buyers, become their reference while they research without you, and reach the accounts that matter.
01
Get buyers to find and understand you.
Capabilities website, SEO, Google Business Profile and LinkedIn in Spanish, German and English. The foundation for a buyer to understand in minutes what you make, with what capabilities and for whom.
See Industrial Presence →02
Win the part of the purchase you can't see.
Includes everything in Industrial Presence and adds GEO, technical content, authority signals and identification of the companies visiting your website. So you're on the shortlist before the first call.
See Industrial Authority →03
Get in front of the accounts that matter.
Account and decision-maker selection, ABM and LinkedIn campaigns and sales support, through to the quote.
See Market Activation →Industrial Authority includes everything in Industrial Presence. Market Activation can be added to either. You can also add video (plant, processes and parts) and trade show support (before, during and after). The diagnostic tells us where to start in your case.
Method
01
How a buyer sees you today and where opportunities are lost.
02
Who, with what message, in which markets and which business metric the project has to move.
03
Website, content and sales materials in the languages you need.
04
Campaigns, accounts and follow-up, with KPIs that connect marketing to the business.
What we measure
Impressions, clicks and unique users. Are we reaching the right audience?
Enquiries, meetings and RFQs. Is interest turning into conversations?
Qualified opportunities, quotes and sales. What contributes to growth?
Goals
WeAreIndustrial sets marketing goals based on the business metric the company needs to move. Preparing to sell the company is not the same as improving margin or the ratios you'll use to raise financing.
01
If you're preparing an exit: a broader customer base, less dependence on long-standing customers and a pipeline you can show a buyer.
02
If you want more margin: more opportunities in the products, services and industries that pay best, and fewer in those that just fill capacity.
03
If the goal is EBITDA: grow sales without sales costs growing at the same rate.
04
If you're raising debt or financing: more predictable revenue spread across more customers, improving the ratios banks and investors look at.
Every marketing KPI (visibility, opportunities, RFQs and orders) is linked to that metric, and that's how we measure it.
If you're not sure, that's normal. The diagnostic tells you what's holding back your opportunities and where to start.
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