Industries / Machinery and capital equipment
Industrial marketing for machinery manufacturers: get found by buyers and AI.
For manufacturers of machines, production lines and capital equipment, and automation integrators, that sell projects to other businesses in Spain and the DACH region.
Industry: machinery, production lines, capital equipment and industrial automation.
Typical buyer: technical management, process engineering, production, maintenance and purchasing at industrial plants.
Markets: Spain, Germany, Austria and Switzerland.
Languages: Spanish, German and English.
Services: Industrial Presence, Industrial Authority and Market Activation.
The buyer's challenge
What someone buying a machine or a line assesses.
It's a large investment with many decision-makers. Before calling you, the buyer wants to understand what problem your machine solves, at what performance and who maintains it.
What they assess
Application, capacity and performance, degree of automation, integration with their plant, technical service and return on investment.
Who decides
A committee: technical management, production, maintenance, purchasing and often finance.
What they look for before calling you
Solutions for their process, comparisons, similar installations, videos of the machine running and after-sales service.
Searches
What they search for on Google and in AI.
Examples of real searches and questions from people looking for a machine or a line. These are the ones we work on in the website, SEO and GEO.
In Spanish
máquina de envasado automática a medida
línea de producción automatizada llave en mano
fabricante de maquinaria especial
integrador de robótica industrial
retrofit de maquinaria industrial
In German
Sondermaschinenbau Hersteller
Automatisierung Produktionslinie
Maschinenbau Lieferant Spanien
In an AI tool
Which packaging machinery manufacturers are there in Spain?
Services applied
How we work with a machinery manufacturer.
01
Industrial Presence
Website by application and machine, with technical data and a form that qualifies the project. Video of the machine running as an extra.
02
Industrial Authority
Content for the buying committee: comparisons, investment justification and answers for each decision-maker, plus AI tracking.
03
Market Activation
Target plants by industry and country, campaigns to each decision-maker and, as an extra, trade show support.
Arguments
What we help you communicate.
01
Applications: which processes your machines solve and in which industries.
02
Capacity and performance: output, consumption and reliability figures.
03
Integration and automation: how the machine fits into the customer's plant.
04
Technical and after-sales service: installation, training, spare parts and maintenance.
05
Return on investment: how to justify the purchase to management and finance.
06
References by industry: similar installations, when the customer allows it.
FAQ
About marketing for machinery manufacturers.
How does a machinery manufacturer win customers?
By showing up when a plant looks for a solution to a specific process, with content that convinces each member of the buying committee, and by targeting the best-fit plants.
What content does a buying committee need?
Technical data for engineering, reliability and service for maintenance, lead times for production and return on investment for management and finance. Each looks for something different on the same website.
Are trade fairs still worth it?
Yes, but they pay off more if target accounts are worked beforehand and followed up afterwards. Trade show support can be added as an extra to any service.
Can you sell machinery in Germany from Spain?
Yes, with technical documentation in German, after-sales service sorted and clear references. WeAreIndustrial prepares the website, content and prospecting for the DACH market.
What does AI answer when someone looks for machinery manufacturers?
It depends on the public information on each manufacturer. We measure it with real buyer questions and work to get your company to appear with its applications well described.
What does a plant find today when it searches for the machine you build?
The diagnostic checks it on Google and in AI tools, in three languages, and tells you what's holding back your opportunities.