Services / Industrial Presence / Industrial SEO
Industrial SEO: get found by people searching for what you make.
We rank manufacturers and technical service companies in the searches engineers and buyers make before requesting a quote, in Spain, Germany, Austria and Switzerland. Part of Industrial Presence.
What it is
What is industrial SEO?
Industrial SEO is the work of ranking a manufacturing or technical service company in the searches professional buyers make when looking for a supplier. Those searches have low volume but high purchase intent: they combine a process or product, a material, a standard and an industry.
Examples of searches we work on:
5-axis machining stainless steel
numbered security seals for containers
commercial vehicle modification approval
CNC subcontract machining aluminium Spain
Why
Why generic SEO doesn't work in industry.
A generalist agency optimises for high-volume keywords and attracts visitors with no buying power. In industry, the goal is for a company with a drawing, a specification or an approval need to find you and ask for a quote.
Few, highly qualified buyers
Every enquiry is worth a lot, so purchase intent matters more than search volume.
Several decision-makers
Engineering, purchasing and quality look for different things, and the website has to answer all three.
A vocabulary per language
A German buyer doesn't search for the literal translation of the Spanish term. Each market is researched separately.
We measure enquiries, not visits
The goal is enquiries, RFQs and meetings. Traffic only matters if it brings buyers.
What's included
What industrial SEO includes.
01
Technical audit: indexing, speed, URL structure, language versions (hreflang), structured data and crawl errors.
02
Search research per language: real buyer searches in Spanish, German and English, grouped by product, service, industry and standard.
03
Page architecture: which capability, product, industry and certification pages the website needs and which search each one covers.
04
On-page optimisation: titles, headings, copy, internal links and images on every priority page.
05
Structured data: Organization, Service, Product and FAQPage.
06
Basic listings: Google Business Profile and listings in the main directories. The authority campaign with directories, associations and press is part of Industrial Authority.
07
Monthly measurement: Search Console and Analytics, focused on enquiries, RFQs and high-intent searches.
How we work
From audit to enquiries, step by step.
01
Audit and searches
Technical state of the website and your buyers' real searches in each language.
02
Architecture
Which pages you need and which search each covers, per language.
03
Optimisation
Improving current pages and creating priority pages.
04
Content and measurement
Consistent technical content and a monthly report on visibility, enquiries and RFQs.
What we measure
What we measure every month.
Visibility
Impressions and rankings for high-intent searches, per language.
Qualified traffic
Visits to capability, product and industry pages.
Opportunities
Enquiries, RFQs and meetings from organic search.
By industry
Industrial SEO by industry.
SEO for machining companies →
Searches by process, material, tolerance and certification, in Spanish and German.
SEO for seal manufacturers →
Searches by seal type, application and standard.
SEO for vehicle approval engineering firms →
Searches by modification and vehicle type.
FAQ
About industrial SEO.
What's the difference between industrial SEO and traditional SEO?
Industrial SEO works on low-volume, high-intent technical searches made by engineers and buyers. Its goal is enquiries and quote requests, not traffic.
Do you do SEO in German?
Yes. WeAreIndustrial does SEO in Spanish, German and English with native copywriting, because German buyers search with their own terms, not translations.
Is industrial SEO worth it if I sell to a few large customers?
Yes. With few customers, every new enquiry is valuable, and SEO puts you in front of buyers who don't know you today.
Can I hire just SEO or just the website?
Yes. SEO and the website can be hired separately, although they work better together because the website is the technical foundation of SEO.
What do you need from my company to start?
Access to the website, Search Console and Analytics, the catalogue or capabilities list and a technical person to validate the content.
What does a buyer find today when they search for what you make?
The diagnostic checks it on Google and in AI tools, in three languages, and tells you what's holding back your opportunities.