Services / Industrial Presence / Industrial web design
Industrial web design: a website a buyer understands in minutes.
We design and build websites for manufacturers and technical service companies, search-ready and built to receive quote requests, in Spanish, German and English. Part of Industrial Presence.
What it needs
What a B2B industrial website needs
A B2B industrial website has to make clear in minutes what the company makes or what service it provides, with what capabilities, for which industries and with which certifications.
A technical buyer uses it to decide whether to shortlist you, often before talking to you. If they don't find what they're looking for, they move on.
What it has to answer
Why the classic corporate website doesn't work.
Most industrial websites show the company history and photos of the plant, but don't answer what a buyer asks. They're also often in one language only, with no structure for search engines or AI. A website that works answers four questions:
What you do
Products, services or processes, with technical data, not adjectives.
For whom
Industries and applications, so the buyer recognises themselves straight away.
With what guarantees
Certifications, standards, approvals and team, visible and in text.
How to ask you for a quote
A form that accepts drawings and specifications and asks for the data you need to assess the enquiry.
What's included
What industrial web design includes.
01
Architecture by product, service, process, industry and certification, defined from search research.
02
Reusable template for capability or product pages, with technical data, applications and standards.
03
Copy in Spanish, German and English written by native speakers with technical judgement, not translated.
04
SEO from the build: URLs, headings, hreflang, speed and structured data. AI readiness is extended in Industrial Authority.
05
Quote request form with file upload (drawing, STEP, PDF or specification) and qualifying fields: product or service, material or type, quantity, lead time and country.
06
Measurement from launch: Google Analytics, Search Console and form tracking.
07
Training to edit the website: your team can update sheets and news without depending on us.
How we work
From analysis to launch, step by step.
01
Analysis and architecture
What your buyer looks for and which pages the website needs to answer them.
02
Structure and copy
Structure of each page and copy in the source language, validated by your technical team.
03
Design and development
Design with real photos of your plant and search-ready development.
04
Languages and launch
Language versions, testing, redirects and go-live.
What we measure
What we measure after launch.
Technical health
Website speed, indexing and errors.
Visits that matter
Visits to capability and product pages, per language.
Opportunities
Quote requests and enquiries, with their source.
FAQ
About industrial web design.
Does the website include SEO?
Yes. Structure, copy and technical data are prepared for SEO from the start, not as an afterthought.
Can I receive drawings through the website?
Yes. The quote request form accepts drawings, STEP or PDF files, and asks for the data needed to assess the enquiry.
Can you reuse my current website?
Yes. We review which content and pages rank today, and keep or redirect them so no visibility is lost.
Can I hire just the website?
Yes. The website can be hired on its own, although it works better with SEO, because the structure and copy are prepared for search from the start.
Does your website answer what your buyer asks?
The diagnostic reviews your website, your visibility on Google and in AI tools and three competitors, and tells you what's holding back your opportunities.