Services / Industrial Authority / Industrial GEO
Industrial GEO: get AI to recommend you when a buyer looks for a supplier.
We track what ChatGPT, Perplexity, Gemini and Google's AI Overviews answer when someone searches for what you make, and prepare your company to appear, in Spanish, German and English. Part of Industrial Authority.
What it is
What is GEO for an industrial company?
GEO (Generative Engine Optimization) for industrial companies means preparing a manufacturer's or technical company's website and online presence so AI tools mention it when a buyer looks for a supplier. It involves publishing products, capabilities, standards, industries and certifications in a format AI can read, cross-check and cite.
SEO and GEO are not the same. SEO aims to get a website into Google's results list; GEO aims to get an AI to mention or cite the company in its answer. They share the technical foundation, but GEO demands more direct answers, verifiable data and a consistent presence beyond your own website.
SEO: rankings, clicks and visits
GEO: mentions, citations and sources
Why now
Why it matters in industry now.
More and more technical buyers ask an AI “which suppliers of X are there in Spain” or “who approves truck modifications” before searching Google. If the AI doesn't know you or doesn't understand what you do, you don't make the shortlist and nobody tells you. Sources and nuances in our research (in Spanish).
94 %
of B2B buyers use language models like ChatGPT during the buying process (6sense, 2025).
45 %
of B2B buyers used AI in a recent purchase (Gartner, 2026).
The first filter
AI summarises, compares and suggests names. Then the buyer cross-checks with people and trusted sources.
No warning
If AI doesn't name you, nobody tells you. That's why it has to be measured with the same questions every month.
What's included
What industrial GEO includes.
01
Buyer question set: real questions per language (“supplier of…”, “how to choose…”, “difference between…”), agreed with you.
02
Baseline measurement: we run the question set in ChatGPT, Perplexity, Gemini and Google's AI Overviews and record whether you appear, against which competitors and which sources the AI cites.
03
Entity work: consistent name, activity, location, industries and certifications on the website, LinkedIn and directories, with Organization markup and links to your profiles.
04
Direct-answer pages: capability and product sheets, comparisons and FAQs written so AI can extract the answer.
05
External sources: industry directories, associations, trade press and LinkedIn, the sources AI tools use to cross-check.
06
Monthly measurement: the same question set every month, to compare progress.
How we work
From not appearing to being cited by AI, step by step.
01
Baseline measurement
Question set and baseline: what AI tools say today about you and your competitors.
02
Entity and plan
Consistent company data everywhere and a plan for pages and sources.
03
Publishing
Direct-answer pages, directories, associations and trade press.
04
Monthly report
The same question set every month: where you appear, against whom and with which sources.
What we measure
What we measure every month.
Presence
In how many questions of the set your company appears, per tool and language.
Position
Whether you appear as the main recommendation or as one of many.
Sources
Which of your pages and third-party pages AI cites when talking about you.
Competition
Which competitors appear instead of you.
FAQ
About industrial GEO.
What is GEO?
GEO (Generative Engine Optimization) means preparing a company's content so ChatGPT, Perplexity, Gemini and Google's AI Overviews find it, understand it and cite it.
How does WeAreIndustrial measure AI visibility?
With a fixed set of buyer questions per language, run every month in ChatGPT, Perplexity, Gemini and Google. The report shows whether the company appears, against which competitors and which sources the AI cites.
Can you guarantee appearing in ChatGPT?
No. Nobody controls an AI's answer. What you can do is give it clear, consistent and verifiable information, and measure every month whether it uses it.
Does GEO replace SEO?
No. GEO relies on the same technical foundation as SEO, and AI tools often consult search results. That's why Industrial Authority includes everything in Industrial Presence, SEO included.
Is GEO worth it for small industrial companies?
Yes. In technical niches there's little published information, so a company with clear data has a better chance of being cited than in consumer sectors.
What does ChatGPT answer today when someone searches for what you make?
The diagnostic checks it on Google and in AI tools, in three languages, and tells you what's holding back your opportunities.